Research - Target Audience

Questionnaire


I will produce a questionnaire which will give me an idea of my products. A questionnaire will provide statistical analysis which will enable me to produce my music video, Cd package and magazine advertisement to detail of my target audience.


Results

A total of 50 people have taken part in my questionnaire ranging from school friends, teachers, parents and the public. My questionnaire involved a large number of questions but it was easy to complete and only took a matter of minutes, as they were all multi-choice questions and you only had to ring the correct answer.

The questions are all about my products i have to produce but mainly my main product which is my music video with a few questions on and about CD packaging and advertisment of a CD.







Analysis















10. Here this shows that my participants prefer music videos that have a meaning and story to it rather than just seeing a live performance at a gig/show they have performed as there music video. They find it more interesting and relates to the song more and give the song and lyrics more meaning and feeling.











11. This shows that people that watch videos watch it more and concentrate more on the lyrics rather than what is happening in the video. So although the video does play an important part the most important thing is that the song is liked and that the viewer watches the video because of the song rather than because the video is good.
















13. This shows me that CD covers don't have to look amazaing and are not the most important thing for the buyer as long as it looks ok, and the music is good. So the CD cover needs to have a style to it and should not be left blank or empty but the most important thing is that the music is good and not so much what the cover does look like but sometimes can have an affect on whether the audience buy the Cd or not.














19. This shows that for my music advert i need to have a poster that is designed well and looks good but also explains and shows all the important and needed information. Their needs to be at least one picture on the advert which could be the artist/band or the cd cover it self and with information around it and it need to fill up a whole A4 page, with no blank spaces.


Stats

Music Channels

• This graph shows the average number of people that watch music channels daily and weekly.
• I have selected 6 well known music channels, which play all different types of genres of music.
• Hundreds of Thousands watch these music channels daily. With Millions tuning into watch them weekly which shows music is popular and loads of people watch the music channels weather is it to listen to the songs, watch the videos or both.
• This chart shows that the box is the most listened to music channel and this plays all the chart music and up and coming music which could be the reason for the public enjoying it so much and prefering it to others. Listening out for knew bands, artists etc.
• Kerrang is the least favourite on the chart as it is specific to a certain genre so cuts down the viewers it could get, kerrang is heavy metal, rock which means that only people that like that type of music would watch that channel.

Music Stats for 2008 from Soundscan

• Music purchases in 2008 reached 1.5 Billion
• Marking the fourth consecutive year music sales, exceeding 1 billion

          1.4 billion in 2007 vs. 1.2 billion in 2006 vs. 1 billion in 2005

• Overall Album sales declined 8.5% compared to 2007
• Total Album sales declined 14% compared to 2007.
• Metallica’s “Death Magnetic” is the best selling Internet album for 2008 with 144,000 sale
• During 2008, more Vinyl Albums were purchased (1.88 million) than any other year.
• Downloading sales break the ‘1 BILLION’ sales mark for the first time with more than 1,070,000 downloaded sales. The previous record was 844 million digital songs purchased during 2007; an increase of 27% over 2007.
• Digital Album sales reached an all-time high with more than 65 million sales in 2008; up from 50 million in 2007; an increase of 32% over the previous year.
• Digital album sales account for 15% of total album sales compared to 10% in 2007 and 5.5% in 2006.
• 2008 is the first time a digital song broke the 3 million sales mark in a single year. Leona Lewis’ “Bleeding Love” and Lil Wayne’s “Lollipop”.
• In 2008, there are 19 different digital songs with sales that exceeded 2 million compared to 9 in 2007.
• 71 Digital Songs exceeded the 1 million sales mark for the year compared to 41 digital songs in 2007, 22 in 2006, and only 2 digital songs in 2005.
• Rihanna is the biggest selling digital artist in 2008 with nearly 10 million track sales compared to Fergie in 2007 who only had 7.5 million track sales.